Welcome to the final week in our Design Principles Readers Challenge. Each week we’ve been posting information about a different design concept, together with sketches from Becky Fleck at Pagemaps and our design team, that work to demonstrate the concept. We’d love you to join in by creating your own layouts, either using any one of Becky’s sketches OR creating your own design that showcases that week’s design principle. This week we are looking at the overriding principle of Unity in design.
Please EMAIL your pages or cards to us by next Tuesday 10th July to appear in our Readers Challenge blog post.
Please try and use products supplied by Aussie Scrap Source brands (you’re quite spoiled for choice there!).
Our favourite layout each week (as voted for by our design team) will win a prize pack of Aussie Scrap Source goodies!
Week 8: Unity
Unity is the underlying principle that sums up all of the principles and elements of design. Unity refers to the combination of all the principles working together to achieve a sense of harmony, and this can be by any or many of the methods mentioned in previous weeks. It can be achieved through proximity- grouping elements closely together which allows us to see disparate elements as a whole. Repetition and rhythm can be used to unite a page as discussed earlier, but this week we focus on the more subtle method of continuation, whereby elements of a page overlap or line up so that the eye travels from one element to another easily.
Iris designs pages with lots of colour and embellishments. Because of this, she always pays close attention to having unity in her pages. According to Iris, her approach to achieving unity in design is to focus on three things... clustering of embellishments, a continuity in theme, and a constant presence of a colour scheme throughout the page.
In this layout, she created yellow rays of sunshine using mists and a stencil. She then continued the colour scheme through the yellow pleated ribbon at the lower side of the page.
She also clustered embellishments together like the chipboard bird cage and the branch with blossoms. Finally she made sure that there was a continuity in the theme of the page by using embellishments that are nature themed... birds, flowers, butterflies, flowers etc.
Here is another example of unity from Iris. This time she focused on the bee hive pattern on the background paper and took it further by cutting out the hexagon patterns and placing it around the page. Again the theme is nature - birds, bird cages, flowers, etc.
You can also note here that she successfully blended her picture with the rest of the page by carefully lifting the colours from the photo and brining it to dimensional elements in her layout.
Louise is a big fan of layering and clustering and repeating elements to give a sense of unity. Here she’s scattered flowers and butterflies to give a cohesive feel to the layout and draw your eye across it too. The circular title also helps bring the elements together visually.
Unity is achieved in this layout through the lining up (and repetition) of the photo shapes, which then overlap the journal block, and the string of the kit travels through both figuratively tying the elements together.
In this layout a number of disparate elements are united as they overlap each other, tricking the eye into believing it’s just one single element.